Jeffrey Gitomer

In the publication “Jeffrey Gitomer’s Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success,” Prentice Hall, the author tells readers it is the thoughts behind the words they speak that create their attitudes. “At the beginning of any task, more than anything else, your attitude will affect its successful outcome,” asserted Gitomer. The 200-page book features five main sections that deal with evaluating current attitudes, and then mastering and maintaining more positive ones. Gitomer observed that a positive attitude comes from within, and the more people work on their attitude, the less