Business Strategies for the Distributor Sales Professional
The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...
Whether you’re a seasoned distributor or new to the industry, the idea of combining print and promotional products can be intimidating. There are major differences between a label and a lanyard, a business card and a cardigan, and expertise in one doesn’t translate to the other, right?
