Jenny Schidecker

Serving the insurance market is a smart way for distributors to cover their assets. Got insurance? If not, it's a beneficial market for distributors to add to their prospecting lists. Like health-care, it's an industry driven by regulations and drowning in paperwork, conditions that signal strong potential for distributor opportunities. "Even with the integration of technology that allows for paperless transmissions, there will always be a need for a hard copy, which ensures continued growth," said Jim Magdaleno, marketing director for Oxnard, California-based TFP Data Systems. Other similarities include the tendency for larger organizations—such as one Allstate facility in Northbrook, Ill.—to do a

Distributors can profit by providing the voluminous amount of printed documents utilized in the insurance industry. There is insurance for just about everything these days—health, life, disability, home, auto, long-term care, travel, even J. Lo's... The bottom line is that the insurance industry generates tons of paperwork—both standard and non-standard documents necessary to comply with individual state regulations—creating opportunities for forms professionals to lend expertise in document design to accentuate the positive and eliminate the negative. "Forms don't sell themselves," observed Jenny Schidecker, sales and marketing professional for Vandalia, Ohio-based Megaform Computer Products, Inc. "We help distributors develop creative flow with forms by