Jerry Wertz

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

At first glance, the print industry and the music industry don't have much in common. One primarily deals in assorted paper products. The other deals in Justin Bieber. Draw up a Venn diagram for that, and it would be two freestanding circles separated by three page-lengths of empty space.

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