Jim Boucher

So you've decided to sell promotional products -- now what? You've probably noticed that there are few forms distributors left—you may not even be one anymore. Declining forms sales and changing client requests have turned you into a single source for all that is printed. Consequently, somewhere along the way you became a 'printed products distributor'—and if you haven't added promotional products to your mix, rest assured you soon will. But then what? The ad specialty industry is, well, just that—another industry, separate from business forms. And, for many distributors, getting started can be tricky—especially when that means sourcing products in an industry