In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...
Jim Gilbert
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
In a last-ditch effort to drive sales, many companies are increasing their social marketing spend. But by treating this technology as a Hail Mary pass, the gap between social media strategies and business value only continues to widen.
While the U.S. Postal Service (USPS) has promised not to raise rates in 2010, many mailers are still struggling with expenses. Rates increased earlier this year, and these increases—coupled with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.
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