Jim Kisthardt

Nothing makes a lasting impression like the first impression. And in a country where bankruptcy and layoffs are now the norm, brand establishment carries even more weight. This month’s mystery product provides optimal brand clarity, leaving no room for mistaken identity.

There is nothing more frustrating than trying to remove a label only to have a few flimsy specks of the top ply come off, leaving behind most of the label with a few fuzzy-looking adhesive patches showing through. Further attempts at removal only result in broken fingernails and gouges in the surface bearing the now unsightly label remnants. Well, Stow, Ohio based MACtac Printing Products has developed a dissolvable label stock for producing labels that completely dissolve in water—face, adhesive and all. The dissolvable label serves a variety of applications, particularly in the areas of food service and health care, where label use