Jim Staricha

Customer need and supplier innovation converge with profitable results for distributors FROM VALUABLE basics—such as the fact that banks and credit unions do not co-mingle their languages—to the latest in anti-counterfeiting techniques, suppliers are a valuable source of information for distributors either looking to get started in the financial market or interested in increasing existing selling opportunities. "Distributors new to the market need to understand there is a separation between a bank and a credit union. They are two different channels," remarked Jim Staricha, national sales manager for Northstar, a division of Ennis located in Brooklyn Park, Minn. "For example, banks have