Joe Marconi

In his book Public Relations: The Complete Guide, South-Western Educational Publishing, author Joe Marconi describes how to create and manage the most profitable and productive public relations programs possible. For instances, in the chapter dealing with crisis management, Marconi explains the three main stages of crisis management are before, during and after a crisis occurs. To avoid problems, it is essential to know what is important to customers, prospects, investors, regulators, employees and media. Listen, be available, be responsive and create a “reservoir of goodwill that can be tapped if or when times get tough,” suggested Marconi. In addition, invite comments,