Joe Walkup

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

As part of Print+Promo’s ongoing feature, Executive 
Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Joe Walkup, president and owner of Innovative Business Products LLC, Nashville, Tenn.; and vice president of PSDA, Chicago. Here, Walkup expands on industry threats and opportunities, the influence of relationships and his company’s current focus...

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