Joel N. Myers

APEX Digital Imaging, Tampa, Fla., has licensed AccuWeather’s news, sports and weather content for redistribution on digital signage networks across the United States and Canada. The AccuWeather content functions as a powerful tool to draw viewers and reduce perceived wait times. AccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts and weather trivia, as well as sports news, U.S. or world news, business news and financial information. Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to tune out the information. “Weather is relevant