Welcome, everyone, to 2011. As John Locke would say, it is Tabula Rasa time, a new year, a clean slate. With the clarity of a rearview mirror, we can each take a look back to see our triumphs and shortfalls in 2010. It was a tough selling year. And I am sure while each and everyone chugged along through the recovery, distributors heard far more “noes” than “yeses.”
John Locke
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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