Johnson & Quin, a national leader in targeted full service direct mail printing and production services, announced the appointment of Michael Hock as senior account executive.
The Gift Card Hub has received the highest security compliance in the gift card industry from the Payment Card Industry Data Security Standards Council, known as PCI DSS Level 1.
Distributors who can offer creative tips to end-users have a competitive advantage. That being said, internationally known direct marketing consultant and copywriter Lee Marc Stein noted one of the biggest obstacles mailers face today is TDD—Time Deficit Disorder. Prospects and customers simply don’t have time to read all of the mail and e-mails they receive. And the problem is only getting worse, as corporations continue to downsize, leaving those remaining on staff with more burdens and less time, while employees in small businesses have always contended with time pressures. Stein offered seven recommendations for overcoming TDD and boosting response rates: 1. Convince prospects/customers it’s