The Image Group, Holland, Ohio, has acquired Santa Ana, California-based companies Bag Warehouse and Thirsty Promo from Mark-it Smart. According to a press release, the deal includes Mark-it Smart’s Web-based sales platform...
Jon Levine
Brendan Menapace is the content director for Promo+Promo Marketing.
The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as...
A growing number of companies in the commercial printing world are dialing down their use of trade shows as part of their marketing efforts.
“We’re in a world of information,” said Jon Levine, Xerox vice president of global experiential marketing. “The customer has all the control right now. What were trying to do is build advocates for our brand. The idea is, we have to reach our customers in different ways. The efficient way to do that might not be trade shows.”
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