Jonathan Israel

Distributors experience priceless benefits by offering two products as one. Although Form/Label combinations may not make up a large percentage of business for most distributors and manufacturers—some reporting total annual sales of 2 percent or less for these products—they are products that make sense to provide and promote. After all, the applications for form/label combinations are limitless, and the benefits; priceless. For instance, John Strecker, vice president of sales and marketing for Data Label, Terre Haute, Ind., said that some of the specific uses for form/label combinations include packing lists, order forms, invoices, statements, service reminders, returned goods forms, patient information forms, laboratory forms,