Back in 2009, I wrote to you all about the Starbucks Index; the SBUX is an “everyman” indicator of how the economy is faring. But why? Because buying that piping hot cup of eye-opening deliciousness every morning comes at a cost.
Jonathan Last
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
Ok, so you can study common economic indicators like the GDP, CPI, unemployment, inflation, deflation, housing markets, bulls and bears to determine if our economy is heading in the right direction. You can try to decipher stats and earnings to see if they are rising or falling. But I prefer to take a different approach. Perhaps you could call it the “Main Street” approach as opposed to the “Wall Street” approach to the hopeful economic rebound.
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