Joseph G. Scott

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

As a young salesman peddling maintenance on IBM check-sorting equipment, Joseph G. Scott's travel schedule was demanding at best.

Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective

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