Josh Arkin

From the whimsical to the practical, there is a profitable promotion for every marketing need. Recovering from a 12 percent drop in revenues from 2000 to 2002, the promotional products industry posted a gain of 4.5 percent in 2003 with sales of $16.34 billion, according to the PPAI. The high-water mark in 2000 saw sales of $17.85 billion, which dwindled to $16.55 billion in 2001 and shrank further to $15.63 billion in 2002. Figures from the ASI show more modest swings, but essentially tell the same story. ASI pegged the height of industry sales at $16.5 billion in 2001, dropping 5.5 percent to $15.6

The season is ripe with ad specialty ideas that will bring distributors closer to clients while boosting income. Whether you've dabbled in promotional products in the past or are looking to begin exploring the possibilities, August is the prime time to prepare for one of the most profitable ad specialty seasons of the year: fall. This is when distributors—even those in the forms business—can consider pitching items for the workplace, promoting back-to-school products and brainstorming holiday gift ideas. And, according to Rob Curtis, director of marketing, Prime Resources, Bridgeport, Conn., the next few months present the perfect time for end-users to give

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