Julie Shaffer

Printing Industries of America helps to usher printers into the future of social media and technology with the newly launched, feature enriched, Social Media Field Guide Website.

Butler, Wisconsin-based Western States Envelope & Label is a featured participant in the new Social Media Field Guide, “A Resource for Graphic Communicators,” published by the Printing Industries of America. This guide is a handy resource that helps printers understand social media and gives a not-too-technical approach for customer engagement and strategy. Written by Julie Shaffer and Mary Garnett, the Social Media Field Guide covers the fundamentals of social media so that any member of the graphic communications industry can take advantage of these new tools.

Pittsburgh-based Printing Industries of America (PIA) announced that effective immediately it will be offering InfoTrends e-Learning programs and Ultimate Guide Online buyer's guide through its web portal. As part of the agreement, members will be eligible for discounts on each program. InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.