Juliette Binoche

Is it possible to have the advantages of a traditional direct mailing when the content is digital information? Yes, according to Stockholm, Sweden-based Expericard’s CEO Peter Gustafsson. Expericard is a traditional postcard redesigned to contain a CD or DVD, and which can be sent by post at the lowest postal rate. The paperboard envelope functions like a postcard, with the printed cover making a strong visual impression. Iggesund Paperboard of Sweden is using Expericard as part of its “Seduced by Invercote” campaign, aimed at brand owners and converters. The campaign’s theme is chocolate, and consists of an elegant box containing a book about

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