Kathleen Rassel

Badger Tag & Label, Random Lake, Wis., celebrated its 70th anniversary on Sept. 14. To commemorate the milestone, the company introduced new sales support materials and has announced personnel changes. In support of its overall business, Badger Tag & Label developed a folder and tri-fold insert that can assist clients with the product selection process. The collateral pieces reinforce the company's Web site (www.badgertag.com), which features flash animation recapping some of the company's historical highlights in honor of the anniversary. In other company news, Kathleen Rassel was recently appointed as the company's new sales and marketing manager. In her position, Rassel will