Kerry Lam

New Tickets to Paradise The coupons Aloha Airlines designed for its promotional campaign are purchased in bulk by travel agents and resold at special discounted rates in groups of five to end-users. Contained in unit sets, the coupons require intricate numbering and security features to protect against duplication and theft. To address these production challenges, Aloha consulted Kerry Lam of Honolulu-based Monarch Business Forms to refine the security features of the original design and get it to the printing press. Lam, in turn, contacted Skokie, Illinois-based GBF Graphics. Having partnered with GBF in the past, Lam was aware of the manufacturer's special numbering capabilities.