Kim Sanders

for the average consumer, the phrase “industrial printing” recalls images of smokestacks, machines of frightening complexity and robot-operated plants processing paper through the long night. However, the business of commercial printing has many facets. Between any two companies, there are vast differences in product and procedure, even when filling almost identical consumer needs. But, there are also great similarities. Specifically, the way to look at the process, from project inception to delivery, so every aspect of the commercial print industry can be analyzed simultaneously. Regardless of a commercial printer's niche in the industry, it is unlikely that “caring” would become a befitting word to

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