The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...
Kimberly Suchy
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It’s an exciting time to occupy the print and promo space. Now driven by service-based approaches, the industry is filled with fresh ideas and, yes, cutting-edge solutions. At the forefront of this change is a group of young men and women—who are all younger than 40—with their own stories to tell. This month, Print+Promo is showcasing just a few of them. So, sit back with your beverage of choice as these rising stars explain why they love this industry, offer advice to newcomers and more...
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