Kristine Butts

Memphis, Tennessee-based International Paper's coated one-side label and envelope papers have recently been improved to a new standard of whiteness and brightness. Enhanced with the company's Vision-Innovation-Paper (VIP) Technologies, the papers are now available in 120 whiteness and 90 brightness. "Our new standard coated one-side label and envelope papers are considerably brighter than other standard label and envelope papers," noted Kristine Butts, associate marketing manager for the International Paper's bristols and custom converting papers. "And the good news is, they are available for the same market price position as our previous standard papers." The new papers are ideal for sharp, high-contrast images. They