Larry Dennis

Bar code accuracy solidifies customer satisfaction By Carol Katarsky Since the late 1980s, retailers have assessed fines and penalties to manufacturers of bar codes that do not scan properly. These assessments, sometimes referred to as Automatic Cost Recovery (ACR), are used to recover the cost of im-properly printed bar codes. "If a scented candle incorrectly scans as a three-pack of athletic socks, a retailer's inventory can be thrown off for an entire year. Now imagine the problem a single product can cause at hundreds of retail outfits around the nation. These are the costs that ACR is designed to recover," said Eric Rudolf, director of marketing at

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