Larry Whitney

Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.

During the summer of 2007, millions of Chinese-made toys were recalled for lead paint violations and magnet hazards. After the incident made headlines, people in the promotional products industry started to worry.

To dabble a bit in the philosophical realm, the term "golden mean" is often applied to the discussion of ethics for the greater good of society. It is said to be the ideal middle ground between two extreme points of view and many of the world's greatest thinkers—from Aristotle to Confucius—have touched upon it in their teachings.

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