If a university wanted to get the word out to students about a book promotion or a campus event, it likely wouldn't just pass out fliers or other printed material. If the school was smart, it would text its students, send out a mass e-mail or tweet about it.
Laura Terry
These little gems put a little personalized shine on a cross-media campaign.
Legend has it, actually Wikipedia claims, one of the first successful cross-media marketing campaigns centered around disco.
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