Lawrence M. Kimmel

Headquartered in New York, The Direct Marketing Association (DMA) has honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.

The Direct Marketing Association (DMA), a trade association of businesses and nonprofit multichannel marketers, has appointed Lawrence M. Kimmel as its new chief executive officer.