Lee Marc Stein

Distributors who can offer creative tips to end-users have a competitive advantage. That being said, internationally known direct marketing consultant and copywriter Lee Marc Stein noted one of the biggest obstacles mailers face today is TDD—Time Deficit Disorder. Prospects and customers simply don’t have time to read all of the mail and e-mails they receive. And the problem is only getting worse, as corporations continue to downsize, leaving those remaining on staff with more burdens and less time, while employees in small businesses have always contended with time pressures. Stein offered seven recommendations for overcoming TDD and boosting response rates: 1. Convince prospects/customers it’s

Information works as essential vitamins, minerals and nutrients sustaining businesses and enabling them to grow. But sometimes, there is just way too much information, at which point even the interesting and important becomes overwhelming and meaningless.