Linda Bishop

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

It’s time to start strategizing for the new year, but maybe you’re still feeling the sting of a subpar 2016. Chalk it up to bad luck, overly ambitious goals, failure of the economy to run at its potential—whatever lets you sleep at night. The important thing here is that you learn from these sales shortcomings to get the numbers you want...

Love it, hate it, or hate it so much it's like nails-on-a-chalkboard-as-performed-by-third-graders-hyped-on-Pepsi, studying is still important. It's how you fix your mistakes, improve your strengths, and most importantly, move past your peers and become the successful teacher's pet that everyone envies...

What makes a good salesperson? Are there best practices? Will there be a drop in sales jobs 10 years from now?

Time remains to register for one of three regional seminars on "Sell More and Earn More!", conducted by  national sales trainer Linda Bishop and sponsored by Printing Industries Alliance.

Fredericksburg, Virginia-based Newtown is inviting all print distributors, mail shops and trade printers to attend Newtown's Appreciation Day on May 6 from 10 a.m. to 2 p.m.

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