Online printing used to be for the few, the wealthy, the proud. But, because it's gotten less expensive it has opened the door for others, the little guys, to get into the game.
When it comes to wholesale printing, always keep in mind rapid turnaround times, availability and the ability to change and adapt.
There's no denying the advantages of a web-to-print system. It allowed the process to move quicker, permitted last minute changes and wiped out the middle man or woman (no more face-to-face meetings for approval or to discuss changes).