Lowell Lumpkin

The recent Do Not Call list and increased response rates make direct mail an even more attractive option. There's a really good reason why executives from a company such as Crabar/GBF, Dayton, Ohio, want to further penetrate the direct mail market. As representatives for a leading manufacturer, they recognize a good thing when they see it, and direct mail is definitely a good thing. After all, it is the only method of advertising that can produce a very accurate measured response and, despite its overwhelming saturation of the postal system, businesses and consumers still open and respond to it—actions that ring the sweet

Dodging downturns and responding to distributor needs, the following lead a $4.96 million line-up. According to Tracy Dennis, vice president of sales for Transcontinental Printing, Newtown, Pa., "our current growth areas are in value-added products, but data management and fulfillment are emerging as the way of the future." She explained that distributors are increasingly requesting these services as customers are seeking a single source for meeting all of their needs. "For example, end-users conducting large direct mail campaigns want assistance with storing, tracking and managing data, rather than simply manipulating it. This allows them to prepare better focused and more effective future mailings."

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