Lynn M. Rogge

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.

Allen Simon is hopeful.

It's a hard product to miss. In fact, some distributors may be intimidated by its size. But, they should be more fearful of the possibility of a missed opportunity.

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