Madonna

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.

Some people, love ’em or hate ’em, have remarkable branding ability. During a historic week when President Barack Obama was dealing with serious international issues and the subsequent capture and killing of our nation’s number-one enemy, Osama bin Laden, Donald Trump was cashing in on all the free press he could muster. He did this by appearing in print, on TV, radio and anywhere else possible to attack the President’s citizenship with demands to see his birth certificate.

Christian Audigier makes it look so easy. Granted the exclusive rights to the designs of Don Ed Hardy (aka the Godfather of Tattoo) in 2004, Audigier launched what has become the explosive Ed Hardy brand of apparel. Dubbed “street couture,” the Ed Hardy line has collected an eclectic following along the way, covering the gamut of music powerhouses from Pop queens Madonna and Britney Spears to rocker Brett Michaels and hip-hop’s Kanye West.

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