Marck Schroer

From the document-oriented to the whimsical, ad specialties can help distributors increase form sales. This year, the Promotional Products Association International (PPAI) released a report indicating that promotional product sales in 2003 totaled an estimated $16.34 billion—up from 2002's sales of $15.63 billion. In fact, last year was the first year that sales within the industry rose since a record-high $17.85 billion was reported in 2000. Of the 2003 sales, desk products and calendars ranked third and fourth respectively as the most popular items sold. Armed with this information, it is no wonder that manufacturers of these forms-related products would want to

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