Mark Clabaugh

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

It’s an exciting time for Monaca, Pa. Located on the outskirts of Pittsburgh, this region is all too familiar with the taste and feel of victory. Take, for example, Feb. 1, when NFL head coach Mike Tomlin led his Steelers team to a stunning win against the Arizona Cardinals in Super Bowl XLIII, securing their sixth championship ring.

Distributors can still find success with mailers despite the technology and competition that's eating into the business. With more than 20 years of experience in the mailer business, Tim Goodwin, president of Goodwin Graphics, Carrollton, Texas, knows a thing or two about the sale of mailers. He can spout price quotes off the top of his head and discuss design elements like he's reciting the alphabet. He can also give you a good history of how successful mailers have been. And, according to him, they are still fairly successful, except for one little thing—e-commerce. "If one were to go back 10 years and try

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