Mark Davenport

New inks and adhesives, as well as innovative design concepts, are stimulating label sales. According to Carl Gerlach, marketing director for Gill Studios, Shawnee Mission, Kan., labels are one of the most creative products that distributors can offer to their customers. "Between the imprinting and the diecutting, a label or decal gives imaginative distributors wonderful opportunities to impress their customers," he said. Gerlach explained that, in general, Gill Studios refers to flexographically printed paper substrates intended for short-term, indoor applications as labels, and the more durable, screen-printed poly and vinyl products typically used outdoors as decals. "However, a harsh, indoor industrial environment requires