What started as an industry rooted in print has changed dramatically due to consumer needs and the impact of technology. Service-based approaches continue to supersede traditional “ink-on-paper” business models; customized, on-demand printing is outpacing the need for off-the-shelf printing; and partnerships have replaced top-down edicts. The transformation of online printing...
Mark Larson
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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