Marsha Friedman

Which is more effective, direct mail marketing or e-mail marketing? The debate leaves many business owners confused. Because believers in both camps are such staunch supporters of their views, blind spots can occur when researching what is best for a particular company or product. Joy Gendusa, CEO of PostcardMania, Clearwater, Fla.—a direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000—promises to challenge both sides by bringing in experts on each method during “Power MarketingMania Bootcamp, taking place March 30 and 31 at the Belleview Biltmore Resort, Clearwater, Fla. Event co-organizer, Marsha Friedman, CEO of public relations and advertising agency EMSI, said attendees

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