According to Forrester Research's U.S. Online Retail Forecast, 2011 to 2016, the e-commerce market is expected to grow from 167 million consumers in 2011 to 192 million by 2016. That's a big jump, but the projections only quantify what we already know: E-commerce is changing the way people shop.
Matthew Jay
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Web-to-print (W2P) technology has been a hot-button topic since its inception approximately 15 years ago.
As a young freshman intent on becoming an architect or civil engineer, Matthew Jay quickly realized he had a problem: he hated math. Ironically, a two-step equation ultimately led Jay to a career in the print industry.
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