Michael Cornnell

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Event marketing season (spring and summer) is here, which means there’s no better time to brush up on your outdoor event skills than right now. From 5Ks and fun runs to tailgating and branded beach incentives, we’ve got the products you need to keep your clients having fun in the sun.

Drinkware—it's one of the fundamental components of the promotional industry. Maybe it's because our bodies are 75 percent water, or maybe it's because it is the most efficient way to get sugar, alcohol and precious, precious caffeine into our bodies, but humans just can't get enough drinking. As a result, nine times out of 10, distributors just can't get enough drinkware selling.

After a brief hiatus, Print+Promo is excited to bring back its "Women in Print" feature. This year, we added the promotional market to the mix. In the profiles below, some of the top female executives in the business discuss their jobs, how they got their start, and what advice they'd give women new to the industry.

Kids throw tantrums. Spouses come with in-laws. Friends come with spouses (who, in turn, come with their own in-laws and/or multiple kids who will be throwing multiple tantrums). All in all, there’s not much to like about people.

Picking out good promotional headwear takes a bit more thought than taping a sequined beet to your head and strutting down to your local hipster post-ironic poetry frump. Design sense is a must. Check out the following caps and headwear styles below for some ideas on where to start.

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