Mike Philie

The National Association for Printing Leadership has announced several industry experts who will be presenting at this year's GRAPH EXPO, the largest and most dynamic graphic communications exhibition in the Americas in 2012.

As commercial print firms deal with a shifting marketplace, thinner margins, and a new breed of client, the need to remake the sales function takes on priority status. The change is so important that it can only be driven from the top by a CEO whowill step up to the role and responsibility of the Chief Sales Officer (CSO).

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