Margins are high and the future is bright for this market niche MOST DISTRIBUTORS KNOW commercial printing is not the typical sale. It involves greater interaction with manufacturers and end-users. Most orders are not simple reorders of the exact same product. There are a lot of colors and shapes and innovative designs and, for some distributors, that is a lot of work compared to a basic form sale. But, for those wondering whether or not commercial printing is worth the effort, a pep talk from John Andersen, sales manager for Admore, a division of Ennis, Macomb, Mich., just might change things. To him, commercial
Mike Schaefer
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