Mike Stoeck

Everyone in the automotive world needs an undeniably strong competitive and creative will to make a lasting difference. Sales figures may be the best means to measure that determination, and with 2016 marking the seventh-straight year of sales gains for new cars and light trucks, distributors could play an equally huge part in heightening future sales tallies and should definitely look to be more inventive with promotional product ideas that lead to more lucrative transactions...

More than just window dressing, dynamic packaging concepts are heating up static cling sales. Static clings have long been prized for their effectiveness as point-of-purchase aids, particularly by those in the retail, automotive and fast-food industries. But if distributors want to increase sales of static cling products, they would do well to employee the old sizzling steak concept. For as Mike Stoeck, director of marketing and customer service for New Century, Kansas-based Stouse, pointed out, "Aside from the actual print job, there isn't much that can be done to alter static clings, but there are some exciting new vehicles for marketing the products

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