Murray Heister

Labels remain a dependable source of income for small distributorships. For the smaller distributor, labels have found their niche in providing a dependable—and often lucrative—source of income. "Labels have been a part of our product mix since the company's inception in 1983," said Michael Gordon, president of Commercial Business Forms, Cedar Knolls, N.J. "At that time, however, labels didn't play a significant role in the business because business forms dominated the market," he explained. "Now, about 25 percent of our business is centered on labels and tag materials that are adhesive-based." Veteran distributor Murray & Heister, Beltsville, Md., has been selling labels for

Meeting needs for promotional products facilitates one-stop shopping. Did you hear the one about the forms distributor who added promotional products to his line? He increased his profits! While some industry professionals look derisively upon ad specialties, many proactive distributors are obliging the need for this unique printed communication, which increases public awareness, reinforces corporate identity, establishes branding and introduces products and services. Making the Move Certainly Mike Boyle, president of Murray & Heister, Beltsville, Md., never dreamed he would be handling ad specialties. But about eight years ago, when laser printers started effecting serious market changes, he be-came increasingly aware of promotional

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