Murray Martin

With only four months to go until the most significant overhaul of postage rates in years, four out of five executives are unprepared for proposed price and rule changes destined to have a large impact on their business operations and marketing strategies. A recent survey of more than 500 business executives nationwide indicated that 79 percent of respondents are unaware of the forecast changes in postal rates and regulations. The widespread lack of knowledge about an important business event cuts across all organizational sizes and all regions of the country. The proposed overall 8.4 percent rate increase would bring the full cost of first

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