Nicole Wede

Platinum Award: Commercial/ Promotional Printing. Moving On Up. In the Chicagoland area, newspapers and magazines aren't the only things that are black and white and read all over. Locals also read confidential legal briefs—or at least that's what Nicole Wede, a sales representative for Printex Designs, Wood Dale, Ill., tried to get them to do. When Mauge & Associates, a Chicago-based ad agency, came to Wede looking for a unique way to market some recently refurbished commercial lofts, Wede had an idea: Why not produce a marketing brochure disguised as a confidential legal brief? It would certainly pique readers' interest—but would it help move units? "It went