Nigel Rowe

Author and direct marketing guru Denny Hatch offers valuable tips and checklists for creating successful mailers at his Web site www.dennyhatch.com. The following is derived from his “Method Marketer’s Basic 20-Point Checklist,” and the tool can be used to sharpen any direct mail campaign’s materials. 1. Make sure the sales pitch employs at least one of the following seven key copy drivers (and preferably all seven): fear; guilt; flattery; exclusivity; greed; anger; and salvation. 2. The 13 most powerful and evocative words in the English language are: “discovery”; “easy”; “free”; “guarantee”; “health”; “love”; “money”; “new”; “proven”; “results”; “safety”; “save”; and “you.” Insert them

More Blogs