Nino Cuttone

A varied product mix creates account longevity The results of a recent survey of insurance companies conducted by In-Plant Graphics magazine should come as no surprise. Not only are in-house printing facilities on the rise, but equipment capabilities are increasing, and product categories are expanding. Respondents indicated that they're creating their own annual reports, brochures, stationery, forms, calendars, catalogs, directories, direct mail pieces, folders, magazines, manuals, newsletters and point-of-purchase displays. So, what are forms distributors to do? For starters, Nino Cuttone, director of sales and marketing for Wauconda, Illinois-based Continental Imaging Products (CIP), suggested that they change tactics and turn the